The interiors for the SO/ Jeddah Hotel & Residences take an artistic direction with an avant-garde approach and a strong connection to the world of fashion.
Stylish, modern, and colourful, the interior design reflects the vibrant setting of the cultural and creative hub that is Jeddah.
The concept exudes a bold style and is an ode to creative expression in its various forms.
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Brief
Under the fashion-centred concept of ‘The Front Row’, the interiors offer something that catches the eye and inspires creativity in every corner.